This award honors the best example of a multi-channel marketing campaign designed to fill an identified future revenue gap or soft period with either leisure or group business. Winning entries will include multiple channels (i.e., print, digital, out-ofhome, etc.) and demonstrate the delivery of incremental revenue against a pre-determined target. This will be measured by:
• Incremental revenue driven by campaign efforts – Please provide the percentage increase from precampaign revenue projections during need period to post-campaign revenue totals (i.e., In February, your hotel was projecting a soft August, with booked revenue down 10% YoY at $100,000. To combat this, you plan and launch a multi-channel campaign for the duration of May to fill that gap. Bookings in May fill the hole and push booked revenue for the month to $150,000, resulting in a 36% YoY incremental revenue lift).
• Total revenue attributable to campaign efforts

Click here to download a hard copy of the nomination form to work offline before submitting online

  • Nominee Information

  • Please be certain to address all of the specific award criteria in this section and describe how your hotel/nominee meets this criteria.
  • Hotel Information

  • Additional Nomination Details (optional)

  • Upload up to 4 files,. Maximum of 100MB per file to support the nomination. For any technical questions or issues please contact support@impactproductionla.com.
  • (i.e revenue generated, RPI increase, Guest satisfaction scores, etc.)
  • List other related commendations or previous awards/recognition that your hotel/nominee has received for the award year.
  • Your Information

  • Click the Submit button below to submit your nomination. If your video file is over 30mb, it may take longer to submit. Please be patient and do not direct away from this page until you are directed to the next page. For questions or concerns please email support@impactproductionla.com. Thank you!